Dallas Emergency HVAC: -70% Cost Per Lead & +166% Monthly Jobs
$34.20 (-70%)Cost Per Lead
48/mo (+166%)Booked Jobs
3.34%CTR
Paying $114 per lead from low-intent DIY searches, job seekers, and broad-match keyword bleed during peak summer heatwaves.
Pruned 1,200+ negative keywords, built high-speed 0.8s mobile click-to-call landing pages, and shifted budget to high-intent emergency AC replacement clusters.
Cost Per Lead dropped from $114 to $34.20 (-70%), booked monthly jobs jumped from 18 to 48 (+166%).
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